At CES 2019, CNET & CBSi rocked the party with over 1300 guests inside Drai’s nightclub. Maybe the legendary RUN-DMC had something to do with it. Not only did the rulers of rock energize the crowd with their performance, but they also inspired all the print and digital branding throughout the venue—which included custom illustrations, video graphics and more. These tailor-made designs were also brought to life in our GIF photo booth where guests could take a spin-style picture and then share online. While the cameras were flashing and the party was jumping, the night culminated to an unforgettable moment when Rev Run gave away his iconic hat to someone in the audience. For those who weren’t so lucky though, we had a special gift waiting for them too. When it was time to leave, commemorative t-shirts were handed out to guests upon exiting.
